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assaad yacoub: liberty and badassness


From directing a film starring fan favourite queens to directing over 20 Ru Girls music videos, Assaad's goal is to continue to represent the LGBT community in a positive light.

You have been involved with some crazy projects - directing over 20 Ru Girls music videos and having your film, Cherry Pop, on Netflix and received multiple awards for your creativity. How are you feeling about where you are in your career right now?


I still feel like I’m at the beginning of my career it’s crazy to think that but I have a lot more to do as a director and a lot more to learn.

Why have you chosen to work amongst fabulous drag queens? What inspired your muse and are you planning on branching out in the future?


I actually never planned on working with queens I just fell into it. When I moved to nyc I saw bob the drag queen at a show and became friends with him (this was 10 years ago prior to him winning drag race). Because of that “Cherry Pop” the short film came to life and then the feature and so on. I definitely am planning on branching out I’m directing a pilot this summer for a fun and exciting new show called “butch pal for the straight gal” and have a feature in the works that isn’t drag related.

You got a rare opportunity to sell your university film, Cherry Pop, to Netflix - how did that opportunity come about and did this help further build your community and audience?


When I started applying to film festivals with “Cherry Pop” the first person to accept and believe in me was Lucy the programmer at “Outfest” she connected me with my distributors “Wolfe” who then sold the movie to Netflix for me. Having my first feature that was my thesis on Netflix definitely helped expand my audience and also have me the credibility to book more jobs.

Your work portrays a lot of liberty and badassness - what is your ultimate goal as a director? What message are you trying to spread?


A big theme amongst all my projects is accepting yourself for who you are and not giving a crap about what other people think. My goal as a director right now is to keep hustling and to keep representing the LGBT community in a positive light.

What can we expect to see from Assaad Yacoub in the coming future? New projects, collaborations, etc?


I’m directing a few things later this year a few music videos, a short film, a tv pilot and a feature I unfortunately can’t talk about most of the projects so you will have to stay tuned in to find out more

Finally, what's your favourite type of cake?


Strawberry short cake

Stay up-to-date with Assaad on @assaadyacoub and assaadyacoub.com

Cover image by Jen Francine