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the new originals of amsterdam

The New Originals (est. 2015) make performance clothing for creatives. Their collections are made for a unisex audience.


The New Originals believe that everyone can maximize their creativity regardless of their background, by thinking out of the box. Thinking out of the box meaning: ''thinking divergent and free of boundaries''.

Their roots descend from Amsterdam's creative landscape, attached to facets such as music, nightlife, fashion, and other cultural streams.


Their mission is to bring different backgrounds closer together and to give creativity a stage.


Here is a look at the latest The New Originals SS20 drop.


Editorial by Fauve Bouwman

Models: DJ Lion Kojo and artist Bruno Prent


Editorial by Tessa Ruger

Models: producer duo willy.levi